Search Engine Friendly sites, and advanced URL schemes
The importance of search engine friendly URLs is increasing more than ever. Here are a few reasons :
1. So many people use search engines. Depending on the type of business you are in, it is very important that you can be found easily via a search engine.
2. There are so many websites out there now that compete with you, and search engines will list them in ranking of relevancy. To achieve better relevancy, your site needs to be built well with up-to-date technology, and a good dispersement of your keywords as necessary. There are many other factors to becoming successful on a search engine.
3. The search engines are now tightening up their standards. Back in the days when search engines first came up, it was all about what you submit to them as your site information, and what text you had, etc. But now, search engine robot crawls are becoming more and more sophisticated, and the cheap tricks that used to work will no longer work as well, or not work at all.
How do we get you better results with our web designs to get you a higher ranking on search engines? Well, there are many ways, and many factors involved, so I won’t list them all. And we will put a disclaimer here - if you’re in a business where there is a lot of competition or a lot of public information out there on your keywords already (for example, Vancouver Realtor) chances are you won’t beat the larger sites that are already there. But for more specific things, we have returned great results.
1. Always use a good structure of keywords using PHP variables to ensure that your site has consistency and a good distribution of your keywords.
2. Make the extra effort (where possible) to use text links instead of image links in order to increase the relevancy of it.
3. Use longer filenames with dashes (-) to incorporate more keywords even in the filename.
4. Use the keywords of specific pages/sections on the
5. Always use a good blend of Flash and regular content in order to ensure all pages are picked up. We embed hidden DIV layers with regular text/image links when there is a lot of flash used. (http://www.paulmasoumi.com) is a good example.
6. Always put extra quick-links on the side.
7. Load your site link onto web-design forums and other blogs in order to increase “link popularity” on the web, which in result increases your site’s popularity.
Now, all of the above is fancy and nice, but I’d like to show off a new neat trick we started incorporating for database-driven websites. Traditionally, we would put query strings at the end of a URL.
http://www.jeffkee.com/showproduct.php?pid=292&cateogory=3
would be what you used to see on a lot of sites. But, most search engines, save Google, are NOT able to pick up these type of URLs that have the question mark. That means the dynamic pages generated from your database do not work!
But, take a look at this site that we’ve done :
This URL is what we call a Search-Engine-Friendly URL. This method is now the new way to ensure that all search engines pick up your sites, not to mention that the URL itself holds many relevant keywords for my client’s website to be picked up. I will spare you the details on how this works, but if you do wish to read up on this, please read http://csshyamsundar.wordpress.com/2006/12/05/search-engine-friendly-urls-in-php/ .
The conclusion is that when you get us to build a database-driven website for you, you can expect much better results through these tricks we know, topped by the Search Engine Friendly URL technology!
Hello there, nice job, a very useful information.
please check my seo consultant site.
Enjoy and have a nice day!